Euro Global account goes to CentrespreadGrey - TREAT P WORLD

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Wednesday, 4 October 2017

Euro Global account goes to CentrespreadGrey

EURO Global Foods and Distilleries has picked CentrespreadGrey to manage
its marketing communications account in the country.

Euro Global Foods and Distilleries Limited is a member of the Sona Group of
Companies and a leading diversified conglomerate in the business of
producing, packaging and marketing various categories of distilled liquor,
wines, soft drinks as well as various blends of RTDs. Its range of products
include Sabrina Dry Gin, Amphora wine, Seaking, Power Bitters, Brave Heart,
Czar and Savana drinks of different flavours.

Speaking on the new account, Chief Operations Officer, CentrespreadGrey,
Mrs. Tola Obi, said the reputation of the agency and its affiliation to the Grey
Group contributed to the company winning the account.

In a related development, the Agency has also landed the Western Lotto
account through referrals based on its proven communication expertise in the
Nigerian Gaming Industry. The scope of assignment in this new addition to
theCentrespreadGrey portfolio includes concepts and executions of creative,
as well as handling a part of the brand’s PR.

“The international reputation of the Grey brand, as well as the proven
capacity of Centrespread in the Nigerian FMCG market played a role in
winning the account. The CentrespreadGrey approach is a combination of
international best practices, with a resourceful knowledge of the Nigerian
market spanning over 35 years,” she said. She added that “CentrespreadGrey
is a marketing communications partner on the Sabrina brand,” a statement
said.

The scope of assignment on the account covers creative, production and
strategy, among others.

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